Adapting to the Times: A Unique Approach to Black Friday Cyber Monday

Creating social impact throughout the purchase process

Patrice Mousseau’s daughter Esme was just 8 months old when she suffered from a severe case of eczema. Wanting to find a natural alternative to steroid creams for her daughter, Patrice experimented with homemade remedies and made the first batch of her hallmark formula in her Crock-Pot. Since launching in 2013, Patrice’s company Satya has become a nationally-distributed organic skincare line that can be found in Whole Foods. 

Shopify Masters: BFCM roundup, Satya founder Patrice Mousseau taking a selfie with her daughter Esma
Patrice Mousseau created Satya as a natural organic solution to solve her daughter Esma’s eczema.

In previous years, Satya offered percentage discounts during BFCM. This year the team is taking a different approach. “I think people are more in tune with their community and how important it is to help each other,” says Patrice. 

For this sales season, Satya will donate 20% of sales to Clan Mother’s Healing Village, an Indigenous-led organization in Canada offering medium- to long-term support for women who are victims of of multi-generational trauma, sexual violence, sexual exploitation, and human trafficking. 

Shopify Masters: a flatlay of Satya products against a rustic, automnal backdrop featuring leaves, a camera and a yellow sweater
Instead of offering a percentage discount, organic skincare line Satya will donate 20% of its proceeds to charity.

When customers order products from Satya, they are also supporting stay-at-home moms. That’s because instead of using a fulfillment center, Patrice has hired stay-at-home moms in key cities to receive bulk shipments and fulfill orders locally. Though it creates more logistical planning on her end, Patrice is driven by a higher purpose. “It's our hope that if we can get them enough product before holiday orders start coming in, it'll be easier for people to get their parcels, because they'll actually be getting it locally instead of one fulfillment center,” she says.

In addition, Satya will also showcase other local and Indigenious businesses on its social channels to let their followers discover new brands to shop from. “I think it's wonderful that all of these great businesses are out there and people should know about them,” says Patrice.

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